Do Adsense Dashboard CTR and Google Analtyics CTR match?

The short answer is: No.

The click number on Adsense dashboard are VALID clicks. Google Adsense dashboard doesn’t report any clicks they consider as invalid traffic (IVT). Check below for more information.

The click number on Google Analytics are EVERY clicks.

Therefore, the Adsense dashboard clicks and Google Analtyics clicks are not match. Hence, CTR are different.

What is Invalid Traffic (IVT)?

According to Google, invalid traffic covers intentionally fraudulent traffic as well as accidental clicks. Any clicks or impressions that may artificially inflate an advertiser’s costs or a publisher’s earnings may considers as IVT.

Therefore, Invalid Traffic may includes:

What is Adsense?

Google AdSense is a program allow publishers to run ads on their websites, blogs, mobile applications or even Youtube videos. Publishers get paid when users clicks the ads (in some case, by impressions or watch the video).

What is Google Analytics?

Google Analytics is a web analytics software allow you to track website traffic, audience, and user behaviors.