Subscription revenue = UV x CR x Price

• UV: unique visits per month
• CR: conversion rate from unique visits to subscriptions

Obviously, we shall focus on UV, CR and price.

Since we can not really change UV, we shall focus on optimizing CR and price.

In general, CR is related to:

• Benefits: how much value you deliver to them.
• Price: how much they are willing to pay.

Therefore, try to play around the benefits and price.

Here are our subscription benefits templates.